PERODUA QVE

Campaign brief

CONTENT STYLE: 1. Conversation 2. Experience 3. Education Core principle: Don't make the audience watch an advertisement. Make them watch someone figuring out whether an EV fits their life. PRODUCT VISIBILITY: Consistent but natural visibility 1. Battery / EV education 2. Lifestyle content DO: 1. Start with a real question/problem 2. Let creators give their genuine POV. 3. Show the car being used, not just photographed. 4. Use owners for real-world experiences. 5. Use local creators and dialects where appropriate. 6. Encourage comments and questions. 7. Respond to genuine questions with facts. 8. Correct outdated information naturally. DON'T: 1. Don't force identical scripts 2. Don't make every video start with “QV-E is…” 3. Don't overuse product beauty shots. 4. Don't appear to be reading advertising copy. 5. Don't hide genuine questions or concerns. 6. Don't attack competing EV brands. 7. Don't make unsupported claims 8. Don't say QV-E is “the best EV” without objective evidence. 9. Don't guarantee resale value. 10. Don't guarantee battery lifespan. 11. Don't claim battery degradation is zero. 12. Don't say fast charging automatically destroys a battery. 13. Don't create artificial controversy simply to generate comments. 5-POINT RULE: 1. QUESTION: Start with something people genuinely want to know. 2. EXPERIENCE: Show the creator actually experiencing it. 3. EXPLAIN: Give useful information, not advertising language. 4. ACKNOWLEDGE: Allow legitimate concerns to exist. 5. QV-E CONNECTION: Only then connect the discussion back to QV-E.

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