ClippersFarm

Case study · Podcast · MalaysiaUpdated 24 Aug 2026

One podcast. 16 clipper accounts.

How the clipper network behind Sembang Ohh Yeahh (SOY) turned long-form podcast episodes into 549,018,888 verified public views and an estimated RM13.67 million paid-media equivalent, without buying a single ad.

Honest numbers: these results come from the official SOY media kit (snapshot 24 Aug 2026), not from campaigns run on Clippers Farm. Views were verified via Apify scraping of public platform data. That is the same verification method Clippers Farm uses to pay clippers.

0M+

549,018,888 verified public views

0

combined followers across 5 platforms

RM0.00M

est. paid-media equivalent, benchmark CPM midpoint

0

clip profiles across 5 platforms, 15 identities

RM0+paid to our clipper network. Cumulative payouts Jan-Jun 2026, by the team behind Clippers Farm.

The story

From studio table to 549M plays.

01

The challenge

A weekly Malaysian podcast produces hours of long-form talk, but short-form is where the audience lives. One official account plateaus fast, and buying this reach with ads would cost millions of ringgit.

02

The clipping approach

A network of 16 clip profiles across TikTok, Facebook, YouTube, Instagram and Threads cut every episode into dozens of short clips. Each account posts relentlessly, tests hooks, and lets the winners run. The flagship account @podcastsembangohhyeahh leads the network.

03

The results

549,018,888 verified public views, 1,218,831 followers and an estimated RM13.67 million paid-media equivalent on benchmark CPMs. In the 19 days to the 24 Aug 2026 snapshot, TikTok views grew +14.28% (+56.22M).

Platform breakdown

Where 549 million views live.

Media kit snapshot, 24 Aug 2026. Verified public views via Apify scrape; each card shows its share of the 549.0M total.

TikTok 82.0% of views

449.9M

449,922,851 views

723,971 followers | 2,482 posts scraped3.69% engagement per view
Facebook 12.0% of views

66.0M

65,986,037 views

179,281 followers | 1,237 posts scraped
YouTube 4.0% of views

21.8M

21,770,000 views

264,000 subscribers | 254 posts scraped
Instagram 2.1% of views

11.3M

11,340,000 views

42,637 followers | 254 posts scraped
Threads

8,942

followers (no public views total published)

8,942 followers

Flagship account: @podcastsembangohhyeahh. Scrape coverage: 2,482 TikTok posts, 1,237 Facebook posts, 254 YouTube videos and 254 Instagram posts.

Momentum

TikTok growth in 19 days (5 to 24 Aug 2026).

Views 393.7M to 449.9M; followers 630,061 to 723,971. Clipping compounds, and the network was still accelerating at the last scrape. Momentum, not a forecast.

+14.28%

TikTok views

+56.22M

TikTok views added

+14.90%

TikTok followers

+93,910

TikTok followers added

Founding clippers

The clippers behind the network, now on Clippers Farm.

7 clippers · 281 clips · 79.9M views in June 2026

Track records from the SOY network report (June 2026). Their platform-verified stats build separately from campaign work here.

DA

DANE

21.3M views

51 clips

View portfolio
MI

MIYN

15.6M views

42 clips

View portfolio
ZI

ZIQ

12.9M views

47 clips

View portfolio
FT

ftmaelias

16.6M views

29 clips

View portfolio
MA

MAKEY

8.22M views

41 clips

View portfolio
NA

NAURA

4.37M views

53 clips

View portfolio
KA

KAYRUL

935K views

18 clips

View portfolio

Methodology

Where these numbers come from.

  • Source: official SOY Network media kit, updated 24 Aug 2026. Verified public views captured via Apify scrape across 5 platforms, 16 profiles.
  • Growth compares TikTok between 5 and 24 Aug 2026, a 19 day window: views +56.22M (+14.28%), followers +93,910 (+14.90%). Momentum, not a forecast.
  • View counts were collected via Apify scraping of public platform data. Clippers Farm uses the same Apify verification method before paying clippers.
  • Paid-media equivalent uses benchmark CPMs per platform: TikTok RM25 (RM11.25M), Facebook RM20 (RM1.32M), YouTube RM35 (RM761.8K), Instagram RM30 (RM340.3K). Midpoint total RM13.67M: what the equivalent reach would cost as paid media.
  • Network size: 16 clip profiles run by 15 identities across TikTok, Facebook, YouTube, Instagram and Threads.
  • Threads counts followers only (8,942). The platform does not expose a public views total, so none is claimed.
  • The RM87,000+ paid-to-clippers figure is the documented cumulative amount the SOY team and network paid out to its clipper network in Jan-Jun 2026, from manual operations.
  • These results were achieved by the SOY network independently, not on Clippers Farm. No testimonials or quotes are implied. Numbers only.

Views like these are made,

Clippers Farm pays clippers RM per 1,000 Apify-verified views, and lets brands buy that reach with a hard budget cap.

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