Perodua QVE (3rd)

Campaign brief

CONTENT STYLE: 1. Conversation 2. Experience 3. Education Core principle: Don't make the audience watch an advertisement. Make them watch someone figuring out whether an EV fits their life. PRODUCT VISIBILITY: Consistent but natural visibility 1. Battery / EV education 2. Lifestyle content DO: 1. Start with a real question/problem 2. Give a genuine POV vibe. 3. Show the car being used, not just photographed. 4. POV of the owner's real-world experiences. 5. Use local dialects where appropriate. 6. Encourage comments and questions. 7. Respond to genuine questions with facts. 8. Correct outdated information naturally. DON'T: 1. Don't make every video start with “QV-E is…” 2. Don't say QV-E is “the best EV” without objective evidence. 3. Don't overuse product beauty shots. 4. Don't appear to be reading advertising copy. 5. Don't hide genuine questions or concerns. 6. Don't attack competing EV brands. 7. Don't make unsupported claims 8. Don't guarantee resale value. 9. Don't claim battery degradation is zero. 10. Don't guarantee battery lifespan.

Every clip caption must include the campaign hashtag #qverules - it is checked automatically at verification time.