Fragrance Review : Local but International ?

Campaign brief

Campaign Objective: To showcase the quality, uniqueness and appeal of a local fragrance brand, highlighting how a local perfume can deliver an international fragrance experience. The campaign aims to create awareness, spark curiosity and encourage audiences to discover and try the fragrance themselves. Key Message: “Local fragrance, international vibes. You don’t have to spend big on an international perfume to smell amazing.” 2. Content Direction Create an engaging and authentic fragrance review featuring Opai as the reviewer. The content should feel natural, relatable and entertaining, while highlighting the fragrance’s scent profile, performance and overall experience. Suggested Content Flow Hook: Start with a catchy opening that sparks curiosity. “Perfume local, tapi bau macam international?” “Aku tak expect perfume local ni boleh bau macam ni!” “Boleh ke perfume local lawan perfume international?” First Impression: Introduce the fragrance and share Opai’s initial reaction to the scent. Fragrance Review: Describe the scent profile, opening notes, dry-down, projection and longevity based on actual experience. Personal Verdict: Share who would enjoy the fragrance, suitable occasions and whether it offers good value for money. Call to Action: Encourage viewers to check out the fragrance and share their thoughts. Wajib CTA kan ke YT @aliff_awang untuk video penuh

Every clip caption must include the campaign hashtag #OPAIREVIEW - it is checked automatically at verification time.