PROMOTING CLIPPER FARM to BRAND AND CLIPPERS

Campaign brief

CLIPPERS FARM – BRAND AWARENESS CAMPAIGN (Lebihkan content untuk Brand) CAMPAIGN THEME: MAKE CONTENT. CREATE IMPACT. GROW TOGETHER. 1. CAMPAIGN OBJECTIVE This campaign aims to increase awareness of Clippers Farm and attract two main audiences: A. BRAND & BUSINESS OWNERS - Introduce Clippers Farm as a platform that helps brands amplify their marketing through creator-generated content. - Show how brands can get multiple content variations from different creators. - Highlight the potential of organic reach, audience engagement and content distribution. - Encourage business owners to explore Clippers Farm for their next marketing campaign. B. CLIPPERS & CONTENT CREATORS - Introduce Clippers Farm as an opportunity to earn through content clipping. - Show that creators can use their editing skills and creativity to participate in brand campaigns. - Encourage new creators to register and become part of the community. - Show that you don't need to be a famous influencer to start creating content. 2. UNDERSTAND WHAT YOU ARE PROMOTING Before creating your content, understand these key selling points. For Brands – Why Clippers Farm? 1. More Content, More Possibilities One campaign can be turned into multiple content variations by different clippers. 2. Creator-Powered Marketing Leverage the creativity of multiple content creators to distribute your brand's message. 3. Wider Content Distribution Give your brand more opportunities to reach different audiences through different creators and platforms. 4. Performance-Based Campaigns Campaigns can be structured around verified video views, depending on the selected campaign model. 5. A Different Approach to Marketing Instead of relying on just one creator, brands can activate a community of clippers to help spread their message. For Clippers – Why Join Clippers Farm? 1. Earn Through Your Creativity Turn your video editing and content creation skills into an earning opportunity. 2. Access Brand Campaigns Discover campaigns from different brands and participate based on their requirements. 3. No Need to Be an Influencer You don't need thousands of followers to start clipping. 4. Build Your Skills and Portfolio Improve your editing, storytelling and content creation skills through real campaigns. 5. Be Part of a Growing Community Connect with other creators, discover opportunities and grow together. 3. CREATIVE DIRECTION – YOUR CONTENT, YOUR STYLE We are giving you full creative freedom! You may create your content using: - Your own editing skills. - AI-assisted video generation. - Motion graphics and animations. - Voice-over and storytelling. - Screen recordings and platform demonstrations. - Memes, relatable content and creative storytelling. - Static posters, carousels or picture-based content. **Important:** AI is allowed, but the final output must look professional, clean and visually appealing. Avoid low-quality AI visuals, random transitions, distorted logos or content that looks unfinished. We appreciate originality. Whether you edit manually or use AI, make sure your content has its own identity and communicates the message clearly.

Every clip caption must include the campaign hashtag #CLIPPERSFARM - it is checked automatically at verification time.